• Marketing Leader Roundtable

    A peer forum for CMOs, CBDOs, and other marketing and BD leaders from national and international firms.

  • Overview

    The Marketing Leader Roundtable is a facilitated peer network of marketing partners, CMOs, and other marketing and business development leaders who tap into each other’s perspectives, expertise, and strategic wisdom in order to:

    • Adapt to the new set of competitive pressures facing law firms
    • Implement appropriate revenue-strengthening strategies and tactics
    • Make the experience of serving as a law firm marketing leader more rewarding

    The Roundtable consists of heads of marketing and business development from national and international firms.

  • woman speaking in front of a clapping group of people
  • Example Agenda Topics

    • Measuring the ROI of marketing initiatives
    • Motivating lawyer engagement in BD
    • Monitoring trends in client industries
    • Brand development, content marketing, and integration
    • Leveraging marketing budgets to maximize business results

    Over a full year, Roundtable meetings occur quarterly via teleconference. Once a year we host a full-day retreat that features some of the top thought leaders in the industry.

  • people in suits with laptops on one side of table all looking in one direction towards presentation

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