Show Me the Money: Using Technology to Demonstrate Marketing ROI
October 23, 9:00am PST / 12:00pm EST
Law firms traditionally track revenue and profit to measure their success-to-date, but such lagging indicators do not predict how the firm is likely to perform in the future. In this interactive webinar, we will explore the leading indicators marketers can use to forecast the business impact of their various initiatives. David Ackert will share real examples from firms who use web analytics, data visualization and pipeline management systems to increase revenue.
Together, we will:
• Understand the metrics other firms use to track and advance key initiatives
• Learn how metrics can be applied to bolster your influence at your firm
• Discover how to tie your firm's strategic marketing objectives to real-time dashboard reports
• Understand how business intelligence dashboards can drive better marketing decisions