Webinar: The 2021 State of CRM in Professional Services: Who’s using it? How? And is it working?
November 18, 2021
Join us for this 60-minute webinar, where we’ll present the results of our sixth annual State of CRM white paper. This year, for the first time, the white paper presents survey results across professional services firms, including legal, accounting, financial services, engineering and consulting.
Register for the webinar to learn what nearly 700 professional services marketing and business development leaders revealed about:
- How many firms are using a CRM, and who in their firms are using it
- How firms rate their CRM’s effectiveness for 12 essential marketing/business development functions
- How regularly firms’ CRMs are being used for business development and by whom
- What are seller-doers using for business development instead of CRM
- What marketers/business developers say is the biggest business development challenge at their firms